Red Rock Deli Rebrand
This was a passion project of mine and is a hypothetical rebranding of Red Rock Deli chips as a fitness oriented snack.
Role
Product Designer
Design Tools
Adobe Illustrator, Adobe Photoshop
Introduction
I found this project eye-opening to the power of branding and I enjoyed being able to create a version of my favourite chips, but tweak it in a way that changes its target market without altering the product in any way.
All of the nutritional informaiton on the packaging are true to the original but presented in a way to promote and emphasise its health features.
Mockups
Below are mockups of the rebranded fitness oriented snack.
